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| WD-40 brings in TV DIY man to promote it's multiple uses |
| The WD-40 Company has signed up TV DIY man 'Handy-Andy' Kane to front a marketing campaign aimed at educating consumer on the many uses of the world's best-loved multipurpose spray. |
| It's the first time the 50 year-old brand has approached a celebrity to front its promotional activity. |
| Brand Manager, Emma Studdert-Kennedy explains the rationale: 'WD-40 has unrivalled awareness of 81% within trade and consumer markets but we've found that most people only use their trusted can for two or three jobs when it could actually help them with many more, particularly around the house and garden. |
| Andy is the perfect choice to help us achieve this because not only is he an avid fan of the product, he too is renown for coming to the rescue with a host of handy hints and tips to make jobs, and life, easier. |
| Andy, who is a regular on TV programme's such as Changing Rooms, Change That and Garden Rivals, will be featured from March 2003 in all brand PR and Marketing materials plus a new range of high impact POS including displays, leaflets, wobblers, samples and stickers. |
| Says Handy Andy, 'I always carry a can of WD-40 and its magic. It gets me out of all kinds of bother and I use it on everything from my mower to the van door. |
| Everyone should have a can - the more you use it, the more you realise what it can do.' Says Andy, 'You wouldn't catch me without it!' |
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