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PRODUCT HISTORY 1894 - George W. Cole, a resident of Asbury Park, New Jersey, compounds a mixture to accomplish three things in connection with the care and maintenance of a bicycle. These are: a lubricant, a rust preventative and a cleaner. The formula results in the famous 3-IN-ONE Oil that accomplishes three separate things with one application. 1899 - The product proves to be an immediate success and the little business grows to such proportions that the company, G.W. Cole, is incorporated under the laws of the state of New Jersey. 1905 - 1910 - The corporate charter is amended and the name of the company is changed from G.W. Cole to 3-IN-ONE Oil Company. Green glass bottles having the name 3-IN-ONE in raised letters and stoppered with corks are sold. Circa 1910 metal screw-top caps make their appearance, while the rest of the bottle remains the same. |
| 1933 - The capital stock of 3-IN-ONE Oil Company is acquired by Drug Incorporated, which later dissolves. At that time, the 3-IN-ONE Oil Company becomes part of Sterling Products Inc. 1936 - A.S. Boyle Company, a subsidiary of American Home Products Corporation, purchases the brand from Sterling Products Inc. It is merchandised in small tin cans. 1990 - Reckitt & Coleman Plc. through its U.S. subsidiary, Reckitt & Coleman Inc., acquires the Boyle Midway household products division of American Home Products. 1994 - To celebrate the product's centennial, this year's packaging design incorporates a black banner at the top front of the can, reading "100 Years - hundreds of Uses." |
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| 1995 - WD-40 Company officially acquires the worldwide 3-IN-ONE Oil business from Reckitt & Coleman Plc., worldwide manufacturer and marketer of household, toiletry, pharmaceutical and food products. 1999 - A new delivery system, the Telescoping Spout, is added to the product line. Reminiscent of an old-time oilcan, the plastic bottle comes with a five-inch extendable spout designed to get at hard-to-reach places. 2002 - A new aerosol format with added PTFE is launched which is Ideal for chains, cables and gear mechanisms. 2003 – The birth of the ‘Professional’ range – speciality lubricants formulated to meet the toughest demands of trade professionals and experienced DIY enthusiasts. Launched with a 400ml Silicone Lubricant, 400ml White Lithium Grease and a 400ml High Performance Penetrant. |
| 2004 – The Professional Range is extended to 6 products with the introduction of a Heavy Duty Cleaner Degreaser, an Anti-Seize Copper Grease and a High Performance Lubricant. |
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