WD-40® Multi-Use Product remains one of the most instantly recognisable brands, used in households and by trades professionals across the world.
Regarded by many as the No.1 problem solver for taking care of things, WD-40 was invented over 60 years ago by three employees at the Rocket Chemical Company. From a small lab in San Diego, California, they were looking to create a line of rust-prevention solvents and degreasers for use in the aerospace industry.
Leading the team was chemist Norm Larsen, who was looking for a water displacement solution for NASA to protect the Atlas Space Missile from rust and corrosion. It took Larsen and his team 40 attempts to get the world famous formula right, which is how the product found its name, WD-40.
After a while members of staff were found to be taking the product home and discovering even more everyday uses. This led to Larsen experimenting with putting WD-40® Multi-Use Product into easy to use aerosol cans, with the very first cans being sold in stores in 1958.
Within two years the Company had doubled in size, and in 1969 the Rocket Chemical Company was renamed after it’s only product, WD-40.
Over the years, thousands of users have written to WD-40, sharing their unique (or sometimes just plain weird) uses for the product. Some of the most interesting stories include a bus driver in Asia who used WD-40 to remove a python that had coiled itself underneath the bus. Another was when police officers used WD-40 to remove a naked burglar, who had trapped himself in an air conditioning vent.
The formula is a closely guarded secret, but remains the same today as when it was first invented with people discovering new uses for the famous blue and yellow can every day.
In addition to the famous blue and yellow can, WD-40 Company now offers a wide range of products spanning specialty maintenance and cleaning for all types of industrial, enthusiast, hobbyist and home users.
• WD-40 Specialist® is a line of professional grade specialty products formulated for heavy duty tasks for DIY enthusiasts, Trades and Industrial users.
• WD-40 Specialist® Motorbike, is a range of products, developed in partnership with Team WD-40 from the British Superbike’s Series, providing high performance motorbike maintenance care.
• WD-40® BIKE® is the latest line of products under the WD-40 brand, providing maintenance solutions for the whole bicycle, helping to improve cycling performance.
So, whether its removing crayon from walls, maintaining machinery, keeping your motorbike or bike in tip top condition, WD-40 is as helpful as it’s ever been, remaining the no.1 problem solver to sort any job. Whatever the problem, WD-40 will take care of it!
One World. One Company. One Tribe.
WD-40 Company is a global organisation dedicated to creating positive lasting memories by developing and selling products which solve problems in workshops, factories and homes around the world.
Maintaining the Future
WD-40 has been helping solve maintenance problems for over 60 years. Sometimes you need a specific solution, which WD-40 provides with new ranges for heavy duty tasks, motorbike and bike maintenance.